MYM’s services are designed to provide many business solutions to companies which, in considering an internationalization strategy, have chosen India as their target market.

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  1. General and specific attractiveness analysis of the area covered by the internationalization plan

At this stage, MYM India offers a detailed market research which has the aim to explore the Indian continent or a specific State, to understand how to size an investment, taking into account both the opportunities and the existing constraints. More information...

  1. Competitive analysis

The analysis answers the question regarding the space which the foreign company will probably occupy within the Indian market, highlighting the strength and areas of weakness and considering the Indian context and the current players.

  1. Definition of the strategy for a correct entry

Our services aim to define the best strategy to enter India, whether through direct or indirect investments, depending on the resources and expertise of the company concerned and taking into account the specific characteristics of the target market.

  1. Clarification on the type of foreign investment and its estimated budget

Once the strategic objectives have been defined, we can offer the right input mode in India, which  also indicates that company’s degree of international involvement: from simple export to the establishment of a branch office, from the birth of a new Indian company law, to the partial relocation of the production.

During this process, MYM India searches for and selects the Indian partners who are deemed necessary for the internationalization strategy: entrepreneurs, importers, dealers, commercial agencies and retailers.

  1. Marketing plan

Designing the marketing mix for the Indian market is only possible if you know the details of that market, with regard to the demand segmentation, to the still very fragmented Indian trade, to the process of determining the final price, to the most effective communication tools.

It is possible to study and create a new brand, taking into account the specific characteristics of the Indian demand and making the product more attractive.

  1. Brand and sales Promotion

MYM offers Account services in India on behalf of the client company, indicates the potential customer and business opportunities, plans events, develops a communication plan which is adapted to the language and local customs and organizes the participation in international fairs.

  1. Training

In the process of internationalization, the recruitment and training of staff are vital to the success of the investment in India.

MYM India provides its team of Master Trainers, to review training needs, for the design and management of courses in India which allow, on the one hand, the acquisition of the policies, methodologies and tools of foreign companies on behalf of Indian staff and executives, on the other hand to learn the specific characteristics of the Indian market such as the importance of the relational, verbal and non verbal communication, typical of the Indian society, for the benefit of foreign management.

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